Kverneland's philosophy is simple: Improved feed quality increases the quality of life for the livestock. Higher feed quality leads to improved production quality and thereby also increases the farmers' earnings.
Improved grass quality and increased capacity and effectiveness are not issues which only concern farmers. As a manufacturer of agricultural implements these are also important for the Kverneland Group. The future of farming is being formed, and through its Taarup products the Group will provide solutions which revolutionise the production and processing of grass.
In Australia, Kverneland Graas Equipment is distributed by PFG Australia is a leading supplier of tractors and specialist agricultural farm machinery.
PFG Australia is a wholly owned subsidiary of Power Farming Holdings Limited, a fully independent and privately owned company with a three-generation history of serving the New Zealand and Australian tractor and machinery markets.
Power Farming Holdings Limited operates as three main trading entities:
- Power Farming Wholesale - wholesale distribution in New Zealand
- Power Farming Retail - 16 dealerships located throughout New Zealand
- PFG Australia - wholesale distribution in Australia
Collectively, these operations generate an annual turnover of approximately $350m and employ 380 people. The various markets are served from strategically located distribution hubs in Brisbane, Melbourne, Christchurch and Morrinsville.
PFG Australia enjoys a 15% market share in tractors and agricultural machinery in Australia, achieved through a strong network of 300 independent dealers. This equates to around 2,000 tractors and 4,000 pieces of grass and cultivation machinery per annum.
Power Farming Holdings is the largest independent distributor of tractors and agricultural machinery in Australasia.