Kverneland's philosophy is simple: Improved feed quality increases the quality of life for the livestock. Higher feed quality leads to improved production quality and thereby also increases the farmers' earnings.
Improved grass quality and increased capacity and effectiveness are not issues which only concern farmers. As a manufacturer of agricultural implements these are also important for the Kverneland Group. The future of farming is being formed, and through its Taarup products the Group will provide solutions which revolutionise the production and processing of grass.
In Australia, Kverneland machinery is distributed by PFG Australia is a leading supplier of tractors and specialist agricultural farm machinery.
PFG Australia is a fully independent and privately-owned group of companies, who have a three-generation history of serving the New Zealand and Australian tractor and machinery markets. In 2017, PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA.
PFG now operates as three main trading groups:
- Power Farming New Zealand – wholesale and retail distribution
- PFG Australia – wholesale distribution
- PFG America - wholesale distribution
Collectively, these operations generate an annual turnover of approximately $350m and employ 380 people.
PFG sources leading tractor and agricultural machinery brands from around the world and distributes them through extensive dealer networks in all three countries. Without exception, the brands concerned are best-in-class products incorporating the latest in technology and design.
The various local markets are served from strategically located distribution hubs in Yatala (Queensland), Melbourne (Victoria), Christchurch (NZ), Morrinsville (NZ) and Atlanta (Georgia).
In New Zealand, the company owns, either in whole or in partnership with a local operator, an extensive nationwide network of eighteen dealerships.